Print and Design Company Montreal

 



[IDTENTITY]

Just as your logo should be original and represent your company, so should your letter head and the envelops. Don't settle for a "cookie cutter" layout and design when you can have a distinctive design customized especially to fit your company's new image.

We, know that there are many kinds of letterheads available today. For example there is personal letter head, business letterhead, etc, because the first impression is most important letterheads are generally printed combinations of ink, foil, engraving, embossing, or thermographing (raised printing).

To start: we will take a brief from you and start creating the master piece for you. You have the opportunity to give us feedback and assist us in achieving the design to your preference.

[WIKIPEDIA]

In marketing, a corporate identity is the "persona" of a corporation which is designed to accord with and facilitate the attainment of business objectives. It is usually visibly manifested by way of branding and the use of trademarks.

Corporate identity comes into being when there is a common ownership of an organizational philosophy that is manifest in a distinct corporate culture — the corporate personality. At its most profound, the public feel that they have ownership of the philosophy.[2] Often referred to as organizational identity, corporate identity helps organizations to answer questions like "who are we?" and "where are we going?" Corporate identity also allows consumers to denote their sense of belonging with particular human aggregates or groups.[3]

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In general, this amounts to a corporate title, logo (logotype and/or logogram), and supporting devices commonly assembled within a set of guidelines. These guidelines govern how the identity is applied and confirm approved colour palettes, typefaces, page layouts and other such methods of maintaining visual continuity and brand recognition across all physical manifestations of the brand. These guidelines are usually formulated into a package of tools called corporate identity manuals.

Many companies, such as McDonald's and Electronic Arts, have their own identity that runs through all of their products and merchandise. The trademark "M" logo and the yellow and red appears consistently throughout the McDonald's packaging and advertisements. Many companies pay large amounts of money for the research, design and execution involved in creating an identity that is extremely distinguishable and appealing to the company's target audience.

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[LOOK PROFESSIONAL]

A professional letterhead design plays an important role in daily business communication. Although it may be a simple sheet of stationery with your company logo and contact information, a professional letterhead design is the cornerstone of building your company's brand identity.

A professional letterhead design will help establish a company as an independent and professional organization. Since the majority of all official correspondence such as invoices, receipts, bills, or verification, use your letterhead, it's important that you have a professional letterhead design. A professional letterhead design sends the message that you, and your business, are "official" and established enough to meet any customer's needs.

 

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In addition to making your business seem established, a letterhead will also build awareness of your brand. A letterhead design will serve as another way to display a company logo, and will be an important part of any corporate identity. The popularity of full color letterhead design has enabled businesses to use letterhead to highlight their logo design thereby creating both a great design, and a consistent brand identity.

It is however, important to keep some general rules in mind when having a letterhead designed.

  • A letterhead design should be simple.

  • Letterhead design should be accented by your logo design.

  • There should always be enough room on your letterhead for writing.

  • A professional letterhead design should be fairly understated so that the message on the page such as a letter, or communication, is always the focus.

  • A letterhead design should always contain your business name, address, telephone number, website, fax number, and email address.

With something as simple and affordable as a letterhead design, you can start building your corporate identity today.

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